Marketing Strategy & Execution

Over the years, and through the demands of my roles and projects, I gradually expanded into the field of digital marketing. I’ve built skills in campaign management, sales optimization, KPI analysis, prospecting, team coordination, and digital strategy — always focused on platforms like websites, e-commerce, and social media.
These skills have strengthened my design background and allow me to take a full 360° approach to each project — from concept to measurable results.

Database Creation & KPI Analysis

I’ve built and managed databases using tools like Google Workspace, Airtable, Hubspot, and Metricool to track and analyze campaign results, sales performance, and audience insights (such as demographics and engagement). This analytical work helps define the right direction for each project based on real data.

Advertising Campaigns & Trafficking

I’ve planned and executed paid campaigns on platforms like Google Ads, Meta Ads, Pinterest, and LinkedIn — focusing on goals such as engagement, conversations, lead generation, or email marketing. I've also collaborated with traditional media such as billboard providers, print publications, and paid mentions, always guided by research and strategic planning.

SEO & E-commerce Web Management

Through both team-based and solo projects, I’ve gained experience building websites optimized for usability, visibility, and lead generation. Since 2020, I’ve also worked extensively in online sales, managing e-commerce platforms like Shopify, WooCommerce, and marketplaces like Amazon and Mercado Libre (Mexico). These experiences have helped me adapt to multidisciplinary teams and solve logistics-related challenges.

Training & Presentations

Thanks to hands-on experience, I’ve also led paid training sessions and internal workshops for companies. Over time, I’ve developed strong communication skills to confidently explain tools and strategies, interpret information, and guide others with clarity and purpose.

Event Coordination & Print Media Support

I’ve supported companies by organizing graphic materials and documentation for events, helping them present finalized branding and marketing assets. This includes coordination with print providers, signage, and booth visuals to ensure cohesive and professional presentations.