Brand Guidelines

Each project starts with an analysis of the brand’s context, values, and target audience. Based on this research, I develop clear and functional systems that include:

• Logo usage (construction, variations, do’s and don’ts)

• Color palette (primary and secondary schemes, with accessibility in mind)

• Typography system (font hierarchy and usage per platform)

• Visual elements (patterns, icons, graphics, and imagery direction)

• Tone of voice (optional, when the project includes brand messaging)

• Applications (examples for social media, packaging, or digital content)

Each manual is tailored to help teams and collaborators stay aligned while bringing the brand to life consistently — across all platforms and formats.

More of my work